Weston Anson

Owner & Chairman

Weston Anson is Chairman of CONSOR®, an intellectual asset consulting firm specializing in trademark, patent and copyright monetization, valuations, and expert testimony. The firm is headquartered in La Jolla, California, and has offices in New York and London. He served for ten years as an officer and board member of the Licensing Industry Merchandisers' Association and is a lifetime member of the Board of Advisors. He served 15 years as an active member of the International Licensing Executives Society board of delegates. 

A seasoned consumer goods marketer, after receiving his MBA (honors) from Harvard University, he served a stint with the management consulting firm of Booz-Allen & Hamilton. Subsequently, he was the youngest Vice-President and corporate officer at Playboy Enterprises, Inc., where he launched many of their licensing programs. Mr. Anson was also Senior Vice President of Hang Ten International, which grew to nearly 100 licensees in 30 countries under his direction. For the last 25 years, Mr. Anson has also led the way in developing and establishing accepted methods to value brands, technologies and other IP. He is an expert in building and licensing brands, as well as developing and managing licensing programs for all IP. 

Not only is he a branding and licensing expert, Mr. Anson is also an acknowledged pioneer in developing the methodologies that enable accurate valuation of IP on a worldwide basis. His multiple books on the subject have been published in the U.S. as well as in Europe and China. He was chairman of the Global Valuation Standards Committee for the LESI, which established IP Valuation standards in cross border IP transactions. These standards were adopted in 2011 at the Global Technology Forum, which included World IP bodies such as the World Intellectual Property Organization, and the International Trademark Association. 

Since founding CONSOR (and its predecessor company Trademark & Licensing Associates), Mr. Anson has developed numerous monetization strategies for major corporations and has performed valuations of hundreds of intellectual property components including: Caterpillar, Inc., Chevron, Estate of Dr. Seuss, Donna Karan, Amazon.com, DuPont, Ford Motor Company, General Motors Corporation, Hard Rock Café, Harrods, Hilton, IBM, L.L. Bean, Inc., Levi Strauss & Co., L’Oreal, Louisville Slugger, Lucasfilm, Ltd., Macy’s, The Estate of Marlon Brando, Marvel, Mattel, McDonald’s Corporation, MGM/UA, NCR, The Olympics, PepsiCo, Polaroid, Polo/Ralph Lauren, Procter & Gamble, QVC, Sara Lee, Sesame Street, Sloan Kettering, Sony Corporation, the Vatican Library and Xerox Corporation. 

As an important part of his career today, Mr. Anson is a world renowned IP expert with testifying experience in the United Kingdom, Europe, and in state, federal, tax, bankruptcy and international arbitration courts. In trial testimony, multiple depositions, and numerous Rule 26 reports, his expertise has been established and reaffirmed. Litigation clients include roughly half of the largest 100 U.S. law firms. Notable cases range from: the largest trademark jury award in history to adidas of $304.6 million; the successful litigation of Woody Allen vs. American Apparel: a $5 million settlement in a right of privacy and publicity case; the Upaid Systems $70 million settlement in a computer/telecom patent case; and the Chevron-Donzinger/Ecuador case which barred Ecuador from collecting a $9.5 billion judgment against Chevron. In addition Mr. Anson has been involved in other famous cases, such as the landmark Jesse Ventura case in which the eighth circuit court of appeals noted “Anson's qualifications are quite impressive, and certainly more so than those of some experts whose testimony this court has permitted.” 

He continues his leading role in the world of IP, and in the changing environment of patents, trademarks, copyrights and rights of publicity valuation and development. As Adjunct Professor of Intellectual Property Law at Thomas Jefferson School of Law, he teaches both IP licensing and valuation – based partially on CLEs developed over the past 20 years for international law firms, bar associations, as well as the Supreme Court of Thailand.


Thomas Jefferson School of Law, San Diego, CA, Adjunct Professor – IP Valuation, 2013 - Present

Offices, Memberships 


ANSI/LES Valuation Standards Committee, 2018-Present American Bar Association (ABA), Associate Member, 2001 – Present ABA Intellectual Property Law Section, Member, 2010 - Present ABA Litigation Section, Member, 2010 - Present ABA IPL Trademark Litigation Committee, Member, 2010 - Present ABA IPL Copyright Committee 2012 – Present ABA IPL IP Transactions & Licensing Committee 2014 - Present American Bankruptcy Institute (ABI), Asset Sales Committee, Chair, 2005 – 2008; Member, 2002 – Present American Intellectual Property Law Association, Member, 2013 – current Copyright Society, Member, 2016 - Present International Trademark Association (INTA), Online Use Auctions Working Group Subcommittee, member, 2011 – 2012 INTA, Law Firm Committee, member, 2009 – 2011 INTA, Right of Publicity Subcommittee 2012 – 2013 INTA, Internet Committee, member, 2012 - 2014 Licensing Executives Society International (LESI), Valuation Standards Committee, Co-Chair, 2009 – 2015 Licensing Executives Society (LES), Chair, Technology Branding and Trademark Licensing Committee, 2015 – Present; Member, 1992 – Present; Valuation and Pricing Committee, 2016 - Present Licensing Economics Review, Editorial Board, 1999 - Present Licensing Business Review, Editorial Board, 2002 – Present Licensing Industry Merchandisers’ Association (LIMA) Board of Advisors, Lifetime Member, 1996 – Present The Licensing Journal, Advisory Board, 1996 - Present National Association of Certified Valuation Analysts, Certified Instructor – Present Total Brand Licensing magazine, Editorial Advisory Board, 2013 - Present Turnaround Management Association (TMA), Member, 2001 - Present 


ABA Trademark Licensing Committee, Co-Chair, 2005 – 2006 ABA IPL Broadcasting, Sound Recordings & Performing Art Committee, 2011 American Intellectual Property Lawyers Association, Associate Member, 1995 - 2008 American Society of Appraisers, Associate Member, 1993 - 2009 American Tax Institute, Member, 1984 – 1997 Global Impact Technology Forum, Co-Chair, Global Valuation Standards Committee, 2011 - 2012 Helix BioMedix, Inc., Board of Directors, 2006 - 2008 International IP Arbitration and Mediation (NAM), Member, 2003 - 2009 INTA Strategic Planning Committee, Member, 1998 - 2002 LES Internet/E-Commerce Committee, Co-Chair, 2002 - 2003 LES Internet Licensing E-Commerce Committee, Chairman, 2000 - 2001 LES Trademark Licensing Committee, Chairman, 1992-1994, 2001 - 2002 LES Valuation and Taxation Committee, Co-Chairman, 1995 - 1996 LES Valuation Committee, Chairman, 2002 – 2003 LESI Board of Delegates Member, 1996 - 2011 LESI Trademark and Character Licensing Committee, Co-Chair, 2003 -2004 LIMA Board of Directors, 1990 - 1996 LIMA Vice President, 1987 - 1990 MICEL (French Licensing Organization), Director, 1985 - 1987 National Auctioneers Association, Board of Directors, 2008 - 2009 WIPO Trained in Mediation